The concept of fundraising for charities revolves around generating awareness for your cause as well as getting the maximum profit margins to donate to that worthy cause. In both cases, marketing plays an undeniable role. However, with the advent of new media platforms, it becomes very important to re-evaluate your marketing and publicity strategy to maximize the coverage that your fundraiser generates. Here are a few tips on what you can do to achieve the best odds for success.
Design a new publicity strategy for your fundraisers
Your publicity strategy should be divided in to three categories – before the event, during the event and follow up after the event. Each category should be perfectly designed to generate maximum interest in your fundraiser. The before event category should include scheduling appointments with various media representatives to talk about your next event. You should also include major blog and website reporters in this mix.
You should send in a carefully packaged press kit so that any media platform intending to do a feature on your event can get all relevant information. During the event, you need to schedule coverage on real time platforms that will publish the pictures and videos of your fundraiser as it happens. In this regards, social media platforms and blogs are the best option. After the event, the follow-ups should include connecting with various donors and clients to keep them up to date on your charity even in the wake of the fundraiser.
Be time appropriate
You have to hit the media platforms while your fundraiser is newsworthy. This means timing each move perfectly. The feature kits for your fundraiser should reach various publishing platforms two weeks to 10 days before the event. If you have the budget, you should call for a press conference for your event at least a week before. Any advertisements should be featured prominently at least once on a weekend. In fact, sending out news releases at least two or three times can hedge your advantages.
What does the media platform want?
The best way to guarantee maximum uptime for your fundraiser on popular media platforms is to reverse engineer your strategy based on what the media wants. Most media platforms have a set tone and content strategy that appeal to their target audiences. In that light, it will be advantageous for you to study other features the platform has done in the past on popular nonprofit organizations, school fundraisers, and charity events. This will give you a flexible idea of exactly what the media wants from your event. Designing press kits addressing these issues will guarantee more attendees to your event and a broader coverage over various platforms.
Choosing the correct platforms
It is important to choose the correct media platforms for each category of your publicity strategy. The choice will also depend on the audiences targeted by the media platform and your budget for advertising allowed on these platforms. Internet has provided a much need relief in budgetary concerns while multiplying your viewership phenomenally. When implementing your fundraising ideas for charity, make sure to tap in to the media potential of the internet by investing in a low budget web profile complete with a web page, social media pages, and blogs dedicated to your event.